|
Die Neue Typographie poster · Jan Tschichold · 1927
Style: modern
+ antinationalist
Genre: commercial
Location:
books
Tschichold's design principles demanded streamlined, modern, and elegant sans serif typography. His work and ideas became a suspect of being antinationalist due to the movement toward reestablishing blackletter as an official German typeface in the 1930s. Tschichold's designs helped define the "new," experimental spirit of the avant-garde style before his book Die Neue Typographie was published. This poster refines the principles of bold diagonal, white dropped-out title and typographic minimalism. The page is reduced to the essential elements with a delicate but dynamic balance.
|
