World's Fair poster · John Binder · 1939

	— collectable
lithography — mass production		|
	— battle for public space — anti- corporation

Style: modern + futurama
Genre: commercial + promotional
Location: store fronts, walls , brochures


Binder used geometric solids and furturistic renderings for the 1939 New York World's Fair poster. These characteristics combined with the elongated rectilinear type, airbrushed forms, distorting angles, and dramatic shadows illustrates modernity. However, these visual representations fall short of its conceptual side as they reveal modernity to be a fantasy. Graphic design was a tool for the utopian agenda of modernism in the late 1930s.