La Loie Fuller · Jules Cheret · 1893

mass production
battle for public space
anti- corporation

Style: Art Nouveau

Genre: commercial

Location: store fronts, walls

The golden age of poster art came about after the invention of lithography. This promoted poster artists such as Jules Cheret and Alphonse Mucha, whose posters were mass produced. Cheret's depiction of women is joyous, elegant and lively. The 1920s were a period when the women of Paris were able to engage in formerly taboo activities. His depictions of women were widely seen and recognized because of lithography and the mass production of posters. This poster marks the beginning of poster history.