In the Public Eye

Both the "Shinplaster" and bonds are compositionally similar and implement scrolls and filigree designs around the borders. In contrast to the mark, the added designs cause the money to appear less industrial and more handcrafted, allowing the money to seem as if it is more personal, more human. Although the "shinplaster" was completely new and different, people were able to relate to them.




























The mark, lacking superfluous illustrations, appears modern, official, and streamlined. It is ready for business, and uses clear text, making it easy to read and understand its worth and purpose.