Advertisers appealed to the public by showing the types of people who would go to the department store, that is, the well-to-do, well-dressed classes. The fantasy of consumption was fed by these posters displaying the grandeur of the stores.










This image allows the general public to believe that they could attain this luxurious lifestyle if they dress a certain way, wear their hair a certain way, and try to become a member of this upper class.


















Although this advertisement was created in the middle of the Great Depression, it depicts a glamorous lifestyle suggesting that this woman's life is secure against the difficulties. She was not escaping from her troubles, as many people would have hoped to do, but instead was enjoying .

In the Public Eye

Advertisements: Methods

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